Infographics as a way to represent anything
What is Infographics?
Infographics is a synonym for Information graphics, which is a graphical or pictorial presentation of information based on data, news, knowledge, statistics or any content. It depicts any complicated and complex information into very easy, understandable and unique pictorial idea very instantly and clearly. They enhance cognition and users attention by their simple information and catchy designs which grabs attention of human visual system’s ability to see patterns and trends. Thus we can say that infographics is procedure of developing and merging information architecture with data visualization.
Infographics have been existing from years and currently the vicinity of the system has altered through number of easy and comfortable ways, free designing tools. This has given a power to mass to utilize infographics to expand their content or information easily to large number of audience. Like in newspapers, infographics were commonly used earlier and now also they are being used for any statistical data, weather reports etc. Infographic formats involve timelines, venn diagrams, size comparisons, flow charts, annotated maps, graphs, familiar objects or similar size or value.
Where they can be used?
Infographics can be employed everywhere and anywhere, where you want to information to be accessed by huge groups. Social networking sites like Google plus, Facebook, Twitter etc utilizes this technique and also permits individual user to use inforgraphics to spread worldwide. Modern maps particularly route maps, for transport networks, service infographic techniques to include a variety of information like the conceptual layout of the transfer points, transit network and local landmarks (if any). Public transportation maps are popular examples of infographics. But now it is getting hold to every website and company, in terms it is finding it way to corporates too.
How it is a way to Viral Content Marketing?
It is the dream of Every marketer to create a viral content for its product. It is just an art to employ Internet to profit your company or when you want to promote anything. A smart way to begin the social media marketing is to have a information which goes viral. This could be considered as center of a successful marketing techniques. However it is not that easy to pull audience towards you, but with the help of infographics you can definitely achieve your aim with viral marketing. A simple rule for it is always keep a simple content and keep knowledge of the community to which you sharing the content. Old Spice, Smart Water etc. are some examples of brand companies with campaigns have got million of shares as they procured infographics.
Why should you opt for viral content marketing?
The infographic begins with a presentation to go viral to the people and how it is beneficial and profitable for the brands. This is a thought provoking concept called Metclaf’s law, which explains how the value of each sharer is proportional to the number of contacts he/she is connected to. It is explained that it is easier and more comfortable to collect more value with viral content.
Top 10 ideas to make viral your information in the market.
- Influence correct and appropriate Emotions: People likes to share content which gives them an impressive thought . Try to amuse, delight or attract your populance in some way but don’t try to feel them frustrated, insulted or guilty.
- Allow to Share: Include a disclosure statement at the bottom of your infographic, video, or image that gives other bloggers authority to share. Re-appearing on a major blog can assure you’re able to target a large new audience.
- Leverage Digital Influencers: It only takes one Tweet from the famous celeb of the world to have large number of shares in a short span of time. Hence, try to build relationships with digital influencers to make your content go viral around the world.
- Be Relevant: try to focus on the current news or scenarion to catch attention of your users. This type of viral content marketing is required when you target big mass of people.
- Contribute to the Right Channels: use social media site and bookmarks to get your information displayed in front of many people. For eg. Digg, Reddit, StumbleUpon, YouTube etc. are top sites for achieving a viral effect of your information.
- Maintain your Work level: stick to your hard work and determination with which you do your work to gain or continue your position in the market.
- Shocking titles or entry: take an attempt to give a shocking title or unusual title which automatically grabs users attention to your content.
- Reward Shares: This is most direct approach applied by many companies by providing any incentive or offer to go viral from one person to other.
- Give short Information: do not give long boring notes or descriptions. Try to give less information and use more pictures to influence users of every age. It might appera spooky, but it definitely nice approach to target your audience.
- Graphs and facts: People like to uncover the facts and statistics which can impress others so try to add such data in your content to go viral.
How to Design An Infographic?
There are some useful tutorials available on internet which can help you design a beautiful simple infographics even if you are not a tech user. Some good tutorials are Infographic Designs: Overview, Examples and Best practices, Tutorial: Create Cool Infographics, 10 of my Favorite Infographics, 10 Tips for Journalists Designing Infographics etc. There are even number of free online infographic designing website such as Stat Planet, Hohli, Creately, Google Public Data, Wordle, Inkscape etc. which allows you to create a unique infograph for your content to go viral among the people. They permit you to create some amazing interactive visualizations, which can be used to create a static image. they can be used within your browser directly or downloaded for free. Even some paid website like Piktochart.com is there which gives you use their service to design new infograph.
Tips to create good infographics are:
- Keep it simple in appearance. Don’t use too much content in one image.
- Decide one good colour scheme as per your content.
- Research about the topic related facts and statistics.
- Be relevant with the current status.
- Draw conclusions.
- Reference your facts in the infographic.
- Include your URL so people can be get information about the creator of it.
Thus you can use this awesome feature of info graphics to get viral your information r message or content across the world. It will always be a good idea to give a summarized view to your users by using them at appropriate times.